Coca-Cola — it’s almost as American as apple pie.
I never thought I’d see the day when it was banned, but now I have.
As I covered in February, the soft drink giant made a bold move: It decided to convince employees to be less white.
Assistance in the effort was found via “Confronting Racism with Robin DiAngelo,” a virtual training course.
Racism is the foundation of Western society; we are socialized into a racial hierarchy All of us are shaped by the forces of racism; no one is exempt All white people benefit from the racial hierarchy, regardless of intentions No one chose to be socialized into racism (so no one is “bad”) Racism must be continually identified, analyzed and challenged; no one is ever done The question is not if racism is at play, but how is it at play? The racial hierarchy is invisible and taken for granted for most white people
Coke provided ways to be “less white,” meaning the following:
Be less oppressive Be less arrogant Be less certain Be less defensive Be less ignorant Be more humble Listen Believe Break with apathy Break with solidarity
— Christina Sommers (@CHSommers) February 19, 2021
As some might expect, not everyone appreciated the soda’s social consciousness. That led to a bit of a walkback, as told to Newsweek:
The video in question was accessible on a third-party platform and was not part of the company’s curriculum, so it was not required. Our overall diversity, equity and inclusion training is required and received input from employees reflecting a wide range of backgrounds, views and expertise.
In April, the drink company got sudsy again, this time — in the words of RedState’s Brandon Morse — by publicly denouncing “Georgia’s election reform bill that made elections more secure and even [joining] a conference call to brainstorm on how to combat Republicans from instituting further voting reforms.”
Coke later issued a
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