It’s that time of the year when corporations signal all their virtue in the best way the internet gives us; changing our avatars to reflect that day’s/week’s/month’s cause. With it being LGBT “Pride” month, corporations are showing their “pride” by making their avatars into rainbow-laden versions of their logo on every account…
…accept accounts based in places where LGBT people aren’t accepted.
What do I mean? Check out the following brands that only have “pride” in places where it’s monetarily safe to do so.
super excited for brands to support Pride but only in places where it’s popular with their customers !! pic.twitter.com/nvkd7byoB1
— Jessica (@bananapixelsuk) June 1, 2021
Weird these companies aren’t embracing PRIDE month in the Middle East. pic.twitter.com/PXWia7uS35
— Tyler Bowyer (@conservatyler) June 3, 2021
“PlayStation welcomes 𝒂𝒍𝒍* players.”
*Except LGBTQ+ players from Russia and the Middle East. Welcoming them, just wouldn’t be profitable enough.
🏳️🌈 Happy #Pride! To whoever it pays off for us to support!
1/3 companies I’ve seen this pattern in. (thread) pic.twitter.com/pg26o2fVsK
— Davor Petreski (@davorpetreski2) June 27, 2020
Some didn’t change their logos at all, but it’s pretty obvious as to why.
— Chairman Beb! (@basmith_co) June 3, 2021
What does the above evidence tell us? The point is pretty clear.
A major corporation’s number one concern is making money, and if it thinks that slapping a rainbow avatar on its account and tweeting out something about showing “pride” is going to make you buy more stuff, then that’s what they’ll do. It’s not really a principle they have. They aren’t actually concerned or supportive of LGBT rights, or any social movement for that matter. They’re only doing it because they think they’ll get a monetary boost by doing so.
And why not? It’s a cheap, quick, and easy advertisement. They signal their “virtue,” you buy things thinking that the company sees you and cares about you.
The truth is, if tomorrow the mainstream culture
Continue reading on RedState