Then-president Donald Trump delivers a statement in the Grand Foyer at the White House in Washington, D.C., January 8, 2020. (Kevin Lamarque/Reuters)
If attention is currency, former president Donald Trump is going broke.
Trump has largely lost his status as one of the nation’s top newsmakers since leaving office and being deplatformed by the major social media platforms, according to a new analysis, raising questions about whether the former president will be able to maintain his stranglehold over the public conversation — the stranglehold that propelled him to victory in 2016 — as he eyes a potential 2024 bid.
Trump’s media attention has been so lacking, in fact, that he has broken the bottom of SocialFlow’s Trump Index — a scale that measures social media engagements on stories pertaining to Trump on a 100 to zero scale, with “100” measuring peak attention. The scale is calibrated so that a 50 represents the score Trump received during an average day during his final year in office.
SocialFlow, a company that publishes content to social media platforms for more than 300 media outlets, including the New York Times and Washington Post, found that while Trump hit “100” on the scale on the day after the Capitol riot, he has notched a score of less than one on many days since leaving office.
The analysis comes as the question of how Trump will wield his influence looms heavy over U.S. politics, especially in the Republican party. While some Republicans, like Representative Liz Cheney (R., Wyo.), have pushed to leave Trump behind, others have remained more loyal to the former president. Representative Dan Crenshaw (R., Texas) argued last month that the party can’t “excommunicate” the former president.
“Certainly attention is currency in the world of politics and right now [Trump] doesn’t have nearly as much attention as he’s used to,” SocialFlow CEO Jim Anderson said in a recent interview with National Review. “He’s gonna have to find a way to recapture that ability to not just tweet … but to get his message out on some platform.”
Anderson said that
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