75.2 F
College Station
Wednesday, June 23, 2021

HOT TAKES: The People Cheer on as Oil and Gas CEO Hoists NorthFace by its own Petard

Local News

College Station Bans Traditional Pet Shops

At Thursday's meeting, the College Station city council passed an ordinance that prohibits the sale of non-rescue dogs and cats in pet...

College Station to Vote on ROO in Special Meeting Today

The College Station City Council meets Monday at 4 p.m. at city hall to consider a Restricted Occupancy Overlay (ROO). The ordinance would allow single-family...

College Station Plans on Borrowing Additional $62 Million Without Taxpayer Vote

The College Station City Council voted to begin the process of issuing $62 million in certificates of obligations for capital projects. The...

Brazos Valley Hospitalizations Continue to Decline After Mask Order Rescinded

Texas Governor Greg Abbott issued Executive Order GA-34 on March 2, 2021, and the order went into effect on March 10, 2021....

My colleague Kira Davis reported on this case of WOKE virtue signaling gone horribly wrong.

The CEO of a Denver-based oil and gas company has launched a campaign to push back against thoughtless corporate wokeism in epic fashion.

Chris Wright is the CEO of Liberty Oilfield Services and was moved to spearhead a publicity campaign against popular outdoor recreation supplier The North Face after they reportedly rejected providing coats for the employees of a Texas oil and gas company. The North Face said such a move would violate their “brand standards” and compared it to providing products to the pornography industry.

The campaign has launched a website and erected billboards around North Face’s offices in Denver. The social media arm of the campaign has been named “Thank you, North Face.”

It’s less than two minutes and is well worth the chuckle. It’s also an exceptionally smart counter to this ridiculous level of so-called conscious corporatism.

When Virtue signaling backfires

— mike gonzales (@gonzoblue42) June 7, 2021

The tweet and the video did the work of not only bringing a smile to faces, but pointing out NorthFace’s lack of foresight in its hypocritical stance.

Hilarious. I love it. Irony is fun.

— Lane (@XUnfairDestinyX) June 7, 2021

It is indeed, and only the intelligent truly get it.

People really don’t know how much stuff is produced with petroleum.

— 69 Nova (@ChevySSNova) June 6, 2021

I guess. You would think a company that makes environmentally sound (we suppose) and durable, temperature-controlled clothing would know how they produce their own product. Guess when you mostly outsource to China, Vietnam, and India, you lose some of that knowledge of quality controls.

But it’s not Liberty Oil’s problem that NorthFace’s marketing team has no idea that the non-renewable petroleum derivatives that fleece is produced from is still… petroleum.

Duh.

HERE HERE NORTH FACE! I SALUTE YOU! Now, keep this up! This winter I expect you to not use any of that dirty natural gas to heat your house! And Bike everywhere , don’t use gasoline, and EVs are fuelled by Electricity made from fossil

Continue reading on RedState

More articles

- Advertisement -

State News

Abbott Announces Special Session Starting July 8

Just a few weeks after the regular legislative session came to a close, Gov. Greg Abbott announced the first of multiple special sessions would...

Bipartisan Group of Lawmakers Request Medicaid Expansion in Special Session

On Monday, a bipartisan group of Texas lawmakers sent a letter to Texas Governor Greg Abbott, asking him to put the topic of Medicaid...

Autopsy Report: Property Taxes Will Continue to Rise in Texas

As Texans’ property taxes continue to rise, the Texas Legislature took no decisive action to lower them across the board. Three experts discuss what...

Sid Miller Declines Run for Governor, Will Seek Re-Election

Texas Agriculture Commissioner Sid Miller announced this week he would run for a third term in 2022, putting to rest any speculation that he...

Polling Shows Wright Leading Ellzey in July Congressional Runoff

North Texas temperatures are heating up this summer, but the competition for an open seat in Congress may be cooling down as polling shows...

Continue reading on RedState