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‘Pride Month’ Is Now An Industry Targeting Children As Young As 3, But There Is A Resistance

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You probably haven’t read a comic book in a few years, but if you have, particularly if you have over the past two weeks, you might have noticed a lot less Batman and Joker, and a whole lot more rainbows and gender fluidity.

DC Comics, home of the Caped Crusader, is advertising LGBT Pride T-shirts for Batman, Superman, Wonder Woman, The Flash, and even the Joker’s girlfriend. They just released an anthology, “DC Pride,” that celebrates all the L-G-B-T-Q-I-A-and-on-and-on people apparently in the DC Comics Universe.

Did you know Aqualad, the black younger sidekick of Aquaman you’ve never heard of until now, is gay? Did you know that in addition to liking mass murder, Batman’s Poison Ivy and Harley Quinn also like other women? It used to be superpowers that united comic book characters from the lamest to the most successful; now, what unites all these heroes is apparently just their sexuality.

Not to be left out, Marvel’s Loki is now genderfluid. “I know how many people identify with Loki in particular and are eager for that representation,” the head writer claims, “especially with this character. We worked really hard.”

Some might think, “How quaint. The picture books are making adults angry again, just like in the 1950s.” That doesn’t matter, though: Shoving sexualized propaganda in products aimed at children aged 8-10 isn’t edgy, isn’t cool, and isn’t brave — it’s gross, and if you don’t realize this by looking at comic books, take a look at how all our major corporations have behaved during the Month of Pride, previously known as “June.”

Volkswagen and Mercedes-Benz, BMW, Cisco Systems, Lenovo, Capital One: All of them have a custom Pride logo. Sure, those are grown-up firms, but there’s also kids’ video game company Bethesda, the NFL, the D.C. United soccer club, Coca-Cola, Twitter, Instagram, Facebook, and TikTok. It’s wild to see so many multinational corporations that are all so brave and so daring. Of course, just in case you were wondering if this was about principles or pandering, none of those companies changed their logos in China, or in the Middle

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