On Wednesday, the New York Times published a lengthy feature about the lingerie retail giant Victoria’s Secret’s mission to redefine beauty by replacing their sexy models.
“The Victoria’s Secret Angels, those avatars of Barbie bodies and playboy reverie, are gone,” the Times reported, celebrating that “their wings, fluttery confections of rhinestones and feathers that could weigh almost 30 pounds, are gathering dust in storage… In their place are seven women famous for their achievements and not their proportions.”
Those new women to replace the supermodels include 35-year-old pink-haired soccer celebrity-turned gender activist Megan Rapinoe and 29-year-old biracial model and leftist advocate Paloma Elsesser.
We are proud to announce an exciting new partnership platform, #TheVSCollective, designed to shape the future of Victoria’s Secret. @adutakech1 @amandadecadenet @mPinoe @priyankachopra Eileen Gu, Paloma Elsesser, Valentina Sampaio https://t.co/IdYrmLWkPM pic.twitter.com/bd9QMhCz2W
— Victoria’s Secret (@VictoriasSecret) June 16, 2021
The clothing line’s campaign marks the latest episode of corporate America capitalizing on cultural shifts compelled by progressives to transform the public’s timeless concept of beauty, and the major change speaks to how far the culture has indeed shifted.
It was less than 20 years ago that a series of beer commercials featured two busty blonde sisters, Diane and Elaine Klimaszewski. The two were branded as the “Coors Light Twins” and became controversial in the 2004 Colorado Senate Republican campaign of Pete Coors, then the chairman of the brewing company.
The ads are both linked below, albeit with poor quality as the only ones on YouTube available. They both also made an appearance in “Scary Movie 3.”
“Twins may hurt Coors campaign. Beer adds run counter to candidate’s ‘values,’” read an April 2004 headline by the Colorado Gazette in Colorado Springs.
“Coors Ads Suddenly Are Talk Of The Town,” read a column in Rocky Mountain News.
At the time, it was a scandal for a conservative politician to endorse the ads in what used to be a red state. Now, it’s conservatives mocking Victoria’s Secret’s abandonment of the busty blonde stereotype as a perfectly legitimate source of sexual attraction as the progressive
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