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A New Political Party Focuses on the More Moderate Among Us

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Last week, Bill King announced he was driving to Austin to file paperwork and create a new political party in Texas called the Serve America Movement (SAM) Party.

Bill King is a businessman, author, and attorney who was a former Houston mayoral candidate in both 2015 and 2019. In 2015, he narrowly lost to the now-Houston Mayor Sylvester Turner by garnering 49 percent of the vote in the runoff election. One of King’s more notable books is entitled “Unapologetically Moderate.”

King announced he would serve as the founding chairman of the party. The Texas SAM Party is an affiliate of the national SAM Party, which was formed in 2017. Additional affiliate states include Connecticut, Pennsylvania, and New York.

In founding the party, King said, “I have long been concerned about the state of our civic life at all levels of government. Poll after poll shows that neither the Democratic nor the Republican parties represent a large swatch of voters in the middle of the political spectrum.”

At its inception, the state SAM Party will have to recruit candidates and cultivate registered voters to affiliate in order to qualify for the 2022 ballot. The party can do this by convincing voters to sign a petition or attend local SAM Party conventions. They will have to reach the threshold of 83,000 affiliates, which equals 1 percent of the total votes cast in the 2018 gubernatorial election.

In acknowledging the potential difficulty of starting an additional party, King said, “There are those who will say that a third party cannot succeed. I say that a third party must succeed. Because candidates of the two incumbent parties have been reduced to pandering to their ideological bases to win their respective primaries, neither is offering solutions to address the very real challenges dancing our country

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